Negotiation and Persuasion: Getting Fair Deals Without Losing Friends · Lesson 4 of 8 · 12 min
Haggling respectfully in markets and souks, and when not to
Bargaining can be a friendly social exchange in a souk and quite out of place in a pharmacy. Done well, it is polite, informed and generous; done badly, it can embarrass you and be unfair to the person selling.
Watch the full video guide for this module
Where bargaining is normal, and where it is not
- Gulf News notes that haggling is widely practised in souqs, open-air markets and bazaars in the UAE.
- At malls, Gulf News says the main way to save big is to shop during sales, though it is sometimes worth politely asking staff whether there is a better price. Online bookings for flights and hotels generally cannot be negotiated.
- Norms differ between countries, cities, types of shop and even individual sellers. When travelling, watch what others do, or simply ask: 'Is the price fixed, or is there some flexibility?'
- PON's preparation checklist includes thinking about cultural differences. That means learning local customs, not assuming anything about a seller from their nationality, accent or appearance.
- Treat every seller as an individual professional who knows their products better than you do.
Before you start
- Know roughly what things cost. Gulf News advises comparing designs and offers across several shops, and notes that walking away can lead to a better deal.
- Decide your maximum price before you begin. Your BATNA is often simply the next stall or shop.
- Gulf News notes that paying cash may take a little more off, and that buying several items improves your position.
- Ask yourself honestly whether you actually want the item. Haggling for something you will not buy wastes the seller's time.
Gold: what is and is not negotiable
- Gulf News explains that the gold price per gram follows the international market rate, is shown on digital boards and is fixed across the UAE.
- What can be negotiated is the making charge, which covers design and labour. Gulf News says shoppers often aim for 20 to 30 per cent off it, and that complex pieces carry higher making charges.
- Gulf News suggests checking the day's per-gram rate before entering a shop and opening with a making-charge figure about 25 per cent lower, leaving room to meet in the middle.
- Insist on an invoice showing purity, weight and charges, plus a certificate of authenticity (Gulf News).
How to haggle with good manners
- Greet the seller, show genuine interest and ask about the item before talking price.
- Ask politely: 'What is your best price?' Then make a counter-offer you can justify, rather than an insulting one. PON reports that very ambitious opening offers increase the risk of no deal and leave the other side less satisfied.
- Stay calm, polite and friendly. Gulf News describes souk haggling as a social exchange.
- Use a short pause after hearing a price, as PON suggests, instead of instantly arguing.
- Script: 'It's beautiful. I've seen similar ones at around 150 dirhams. Could you do 140 if I take two?'
- Once you agree a price, pay it. Backing out after a deal is reached is discourteous.
When not to haggle
- Online bookings for flights, hotels and holidays generally cannot be negotiated (Gulf News). Where prices are clearly fixed, such as most supermarkets and pharmacies, pushing for a discount is usually out of place.
- Gulf News advises not chasing tiny savings and focusing on meaningful discounts.
- Think about fairness. A few dirhams may matter far more to a small stallholder than to you. You may decide not to push hard with small traders at all.
- Do not invent stories, such as a fake cheaper price next door, to win a discount. PON reports research showing that pressure and high stakes tempt people to deceive; decide in advance that you will not.
- Only walk away if you genuinely mean it, and do so with thanks: 'Thank you for your time, I'll think about it.'
Practise in real life
Tick each one off when you have done it.
- Visit a market or souk (or browse online listings) and compare the price of one item in three places before buying anything.
- Look up today's gold rate per gram and practise explaining to a family member the difference between the gold price and the making charge.
- Role-play drill: take turns as buyer and seller. The buyer must greet, ask for the best price, pause, make one justified counter-offer and close politely.
Remember
- Bargain where it is expected; respect fixed prices elsewhere.
- Research prices and decide your maximum before you start.
- With gold, the per-gram price is fixed; the making charge is negotiable.
- Be warm, honest and fair, especially with small traders.
- Never stereotype sellers or invent stories to win a discount.
Note: The gold-buying percentages are a journalist's guidance, not official rules, and gold practices can change; check current terms in the shop. Bargaining customs vary widely by country and setting; this lesson deliberately avoids generalisations about any nationality or group. The 150 and 140 dirham figures in the script are illustrative.
Check yourself
1. According to Gulf News, which part of the price of gold jewellery in the UAE is fixed?
2. What can usually be negotiated when buying gold, according to Gulf News?
3. What paperwork does Gulf News say you should insist on when buying gold?
4. What does Gulf News advise about small savings when haggling?
5. According to Gulf News, where is haggling generally not possible?
Sources
- Gulf News: UAE, how to bargain for gold in Dubai, Abu Dhabi and Sharjah souks
- Gulf News: Bargaining 101, haggling to save a few dirhams
- Harvard Program on Negotiation: A negotiation preparation checklist
- Harvard Program on Negotiation: When to make the first offer in negotiations
- Harvard Program on Negotiation: Silence in negotiation, why saying nothing can be powerful
- Harvard Program on Negotiation: Ethics in negotiations, how to deal with deception at the bargaining table

