Contracts, Purchases and Your Rights · Lesson 3 of 8 · 12 min
Your rights when you shop online
Online shopping gives you rights that you do not get in a physical shop, but only in some countries and only from businesses, not private sellers. Knowing which rules apply before you click 'buy' makes returns much easier.
Shop versus online: an important difference (UK)
- Citizens Advice says that in a physical shop you have no automatic legal right to a refund just because you changed your mind and the item is fine. Returns are up to the shop's own policy.
- Many shops still offer returns within 14 or 30 days, but this is their choice, and sale items may have shorter windows (Citizens Advice).
- When you buy online, by phone or by mail order from a UK business, you get a 14-day cooling-off period, and nothing needs to be wrong with the item (Citizens Advice).
- You do not have to give a reason, and you may handle the item as you would in a shop, for example trying clothes on (GOV.UK).
The 14-day timeline, step by step (UK)
- Day 0: your parcel arrives. The cooling-off period starts the day after you receive your order (Citizens Advice).
- Within 14 days: tell the seller you are cancelling. Citizens Advice suggests doing this by letter or email and keeping a copy.
- Then: you have another 14 days to send the item back.
- Refund: the seller must refund you within 14 days of receiving the item back, or proof you posted it, whichever comes first (Citizens Advice).
- If the seller did not give you the required information in writing, the cooling-off period can extend to 'a year and 14 days' (Citizens Advice).
- 14 days is a minimum: some sellers give longer, so check their returns page.
Who pays for postage
- The seller must refund the original standard delivery cost. If you chose faster, more expensive delivery, you pay the difference (Citizens Advice).
- If the seller gave you a pre-paid return label, returning costs you nothing.
- If there is no label, you may have to pay return postage, but the seller should have told you so. If they did not, they must refund your postage (Citizens Advice).
- You do not need the original packaging, but you can be charged if the item is damaged because it was badly packed (Citizens Advice).
- Use a tracked service and keep the proof of postage until the refund arrives.
Exceptions: when the 14 days do not apply
- Perishable goods such as food or flowers.
- Personalised, custom-made or made-to-measure items.
- CDs, DVDs or software with the wrapping opened, and items with a broken hygiene seal such as earrings (Citizens Advice).
- Items bought from private individuals, for example on social media marketplaces or online auctions. Businesses must tell you before you buy if an item has no cooling-off period; private sellers do not have to (Citizens Advice).
- These exceptions are about changing your mind. If an item is faulty, your faulty-goods rights still apply (GOV.UK).
Shopping online in the UAE
- u.ae says the UAE consumer protection law covers goods sold through UAE-registered e-commerce platforms.
- It does not apply to online purchases from businesses registered outside the UAE, so buying from an overseas site gives you fewer local protections (u.ae).
- UAE e-commerce businesses must give details of their licensing authority, plus Arabic product information, specifications, contract terms, payment details and warranty information (u.ae).
- The u.ae page does not set a general change-of-mind return period, so returns depend on each seller's policy. Read the returns page before you pay, and screenshot it.
- If you have a problem with a UAE seller, contact the Ministry of Economy on 800 1222 or your emirate's economic department (u.ae).
Practise in real life
Tick each one off when you have done it.
- Pick an online shop you use and find its returns page: note how many days you get, who pays return postage and any exceptions.
- Write a short cancellation email template you could reuse: order number, item, date received, 'I am cancelling this order under my 14-day cancellation right', and how you want the refund.
- Check whether the last thing you bought online came from a seller registered in your country or abroad.
Remember
- In UK shops, change-of-mind refunds are a store policy, not a right.
- UK online purchases from businesses: 14 days to cancel from the day after delivery, then 14 days to return.
- Refund within 14 days of the seller getting the item or proof of postage.
- Private sellers, personalised and perishable items are exceptions.
- UAE protection covers UAE-registered platforms; check each seller's returns policy.
Note: The 14-day rules are UK (England) rules from Citizens Advice and GOV.UK; the EU has similar rules, but check locally. The u.ae page does not describe a general change-of-mind period for online purchases in the UAE, so we have not stated one. The Ministry of Economy number is as listed on u.ae (800 1222).
Check yourself
1. When does the UK 14-day cooling-off period for goods bought online start?
2. In the UK, do you have a legal right to a refund in a physical shop if the item is fine and you simply changed your mind?
3. Which purchase has no 14-day cooling-off period in the UK?
4. You paid for express delivery and then cancel within the cooling-off period. What delivery cost must the seller refund?
5. According to u.ae, which online purchases does the UAE consumer protection law NOT apply to?